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Meet Our Team

"Teaching you how to fish for health for a life time."

Our Story

The mind behind the physical: 

I truly understand the challenges of weight fluctuations driven by binge eating and dissatisfaction with dieting. I've navigated past struggles with alcohol, and intimately know the burden of self-doubt and feelings of unworthiness. These deeply rooted feelings from childhood often led to self-sabotage and all-or-nothing thinking like, "I've already messed up today, so I may as well mess up the rest of the week."


Overcoming the daily battle against that inner voice telling me I'm not enough is a continuous journey. While it may never completely disappear for some, including myself, I've learned to manage it. This personal experience allows me to offer you accountability with genuine empathy and understanding, because I truly get where you're coming from.

 

"Give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime, or in this case take care of yourself for a lifetime":


I've always been driven by the principle of self-sufficiency—learning to "fish" rather than just being given a fish. To me, autonomy is freedom, and freedom comes from educating yourself to fend for yourself. I believe in not relying on others for essential resources and knowledge, whether it's understanding where my food comes from or taking control of my own body. For example, I discovered how to prepare high-quality sashimi at home for a fraction of the cost, a personal win for self-reliance.

Unfortunately, many systems in our society, like the pharmaceutical and healthcare industries, operate on a symptomatic-based approach. This means they focus on managing symptoms rather than addressing the root cause of illness. Patients are often made to feel just well enough to keep coming back, yet sick enough to remain dependent on "their fish." We see similar patterns with consumer goods, where products are designed with planned obsolescence rather than built to last.

I'm not against these industries simply existing. They are a necessity. My issue lies with the malevolent notion of perpetually keeping someone reliant on an external source for their well-being. As Peter Attia wisely paraphrased, the only "drug" that demonstrably reduces all-cause mortality—death from all causes—is exercise. If exercise were a pill, it would be worth trillions, yet it's freely available. No other medication comes close to its profound positive effects.

This philosophy is what truly sets me apart. While I am dedicated to training you, my ultimate goal is to prepare you to eventually leave me and confidently take care of yourself. Unlike many healthcare or pharmaceutical companies that dispense your reliant servitude and sees the patient year after year with no plan on weaning them off or coming up with a cure, my success is measured by your ability to thrive independently, free from the need for continuous medication to function. If I train you to the point where you're empowered to manage your own health long after our time together, that's a monumental win in my book.

Sign up today and let's embark on your journey to lasting autonomy and well-being.

Meet The Team

Boris Goetz

Founder/Personal Trainer

Boris Goetz is a highly qualified professional with a Bachelor of Science in Kinesiology from Arizona State University. His diverse background includes teaching anatomy, science, and math at the high school level, as well as gaining practical experience as a physical therapy technician. This broad foundation ultimately led him to establish his private practice. Outside of his professional endeavors, Boris enjoys spending time with his family, exploring new cuisines, and staying current with health and wellness advancements through podcasts.​

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National Academy of Sports Medicine - Corrective Exercise Specialist: equips fitness professionals with the knowledge and skills to identify and address movement dysfunctions, muscular imbalances, and faulty movement patterns in clients, ultimately helping them reduce pain, prevent injuries, and improve overall performance.

 

National Academy of Sports Medicine - Fitness Nutrition Specialist: equips individuals with the knowledge and skills to provide nutritional guidance and support to clients, particularly those looking to improve their health, fitness, and body composition

 

National Academy of Sports Medicine - Certified Personal Trainer: equips you with the knowledge to assess clients, design personalized exercise programs, and provide guidance on basic nutrition and behavioral coaching. 

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